Full Spectrum | Cultural Event Campaign
An outdoor advertising and visual strategy concept designed for a modern art exhibition. Moving away from static cultural posters, the campaign utilizes expressive abstract portraits, vibrant color blocking, and dynamic typography to maximize foot-traffic engagement in urban spaces. The visual identity translates complex artistic expression into striking, accessible street-level signage tailored for contemporary cultural institutions.
Scope: Campaign Art Direction, Out-of-Home Advertising, Environmental Graphics
Application: Outdoor Banner & Street-Level Mockup
